When your product has been validated but is not selling, it may be time to consider a pivot. A pivot is a change in the direction of your business strategy, and it can be a difficult decision to make. However, it is important to remember that pivoting can be a valuable tool in helping your business succeed.
One potential reason your product may not be selling is a lack of market fit. This means that your product may not be meeting the needs or wants of your intended audience. It is important to conduct market research and gather feedback from your target customers to gain a better understanding of their needs. Once you have a deeper understanding of your market, you can make strategic changes to your product to better meet their needs.
Another possible reason your product may not be selling is due to a lack of marketing or advertising efforts. Even if your product is great, customers may not be aware of its existence. In this case, it may be necessary to invest in marketing and advertising campaigns to increase awareness and drive sales.
It is important to remember that pivoting is not always the answer. Sometimes, small tweaks or adjustments to your product or marketing strategy can make a big difference. It is important to carefully consider all options before making a decision to pivot and to always keep the needs of your target customers in mind.