Why did I cancel the Buffer subscription?

It is important to keep in mind that the goal initially should not be to create a customer if it is not working out, especially if the leverage numbers are not there. Instead, focus on creating a Minimum Viable Product (MVP) and test one funnel at a time, as the medium is the message. By doing this, you can find what works and then move on to the validation stage. While it may seem smarter to use a buffer and push your product into multiple platforms, this can often be a distraction and take away from what is truly important - finding what works. Once you have validated your product or service, you can then move on to the customer creation stage where you can use the buffer to your advantage.